BGSTR

The 5 Minute Presentation

2026

Table of Contents

  1. 01 Design Systems Reel
  2. 02 Design Systems Process
  3. 03 BGSTR Overview & Selected Projects
01

Design Systems Reel

Design Systems Reel 0:50
02

Design Systems Process

Walkthrough with Carson Hood 1:41
  1. 01Define the Brand Challenge
  2. 02Audit & Explore
  3. 03Develop the Core Language
  4. 04Build the System
  5. 05Stress Test & Refine
  6. 06Production & Delivery
  7. 07Launch & Support
03

BGSTR Overview & Selected Projects

BGSTR Overview 1:02
House of the Dragon season 3 title card in embers and smoke
House of the DragonSeason 3 launch
Percy Jackson and the Olympians out-of-home key art
Percy JacksonOut of home
AMC Global Media logo over a field of coloured light
AMC2026 Upfront
Fox NASCAR chrome badge on a rain-flecked track
NASCARFox Sports
David Blaine: Do Not Attempt key art bursting through a shattered screen
Do Not AttemptDavid Blaine
Illustrated Boston Bruins skater at an outdoor stadium game
NHL Stadium Series2026
Max wordmark refracted through a lens
HBO Max ToolkitsBrand toolkits
Illustrated portrait of Jesse Custer from Preacher
PreacherFace to Face in Angelville

Thank You

Carson Hood carson@bgstr.com
817.681.5900
bgstr.com New York
Telling the Bigger Story 2026 BGSTR